About Me:

I'm on an endless pursuit to find creative ways to bring the the world of statistics and marketing together. I work on different statistical modeling techniques to help solve business problems every-day.

I'm experienced in pricing research, new product development , product optimization, customer segmentation & targeting, message prioritization, competitive white space analysis, and many other business research endeavors.

Some of the items in my toolkit of statistical methodologies are-

• Conjoint Analysis (Self Explicated, Ratings/Rankings based, CBC, ACBC, MBC)

• MaxDiff scaling

• Regression Analysis (OLS, Latent Class, Shapley Value, Ridge)

• Perceptual Maps / Multi-Dimensional Scaling

• HB Multinomial Logit Estimation

• Structured Equation Modelling (Linear/Bayesian)

• Supervised / Unsupervised ML Algorithms

• anything interesting that tickles my fancy!