About Me:

I'm on an endless pursuit to find creative ways to bring the the world of statistics and marketing together. I work on different statistical modeling techniques to help solve business problems every-day.

I'm experienced in pricing research, new product development , product optimization, customer segmentation & targeting, message prioritization, competitive white space analysis, and many other business research endeavors.

Some of the items in my toolkit of statistical methodologies are- Conjoint Analysis (Self Explicated, Ratings/Rankings based, CBC, ACBC, MBC) , MaxDiff scaling, Regression Analysis (OLS, Latent Class, Shapley Value, Ridge), Multi-Dimensional Scaling, HB Multinomial Logit estimation, SEM linear/bayesian , anything interesting that tickles my fancy.