I'm on an endless pursuit to find creative ways to bring the the world of statistics and marketing together. I work on different statistical modeling techniques to help solve business problems every-day.
I'm experienced in pricing research, new product development , product optimization, customer segmentation & targeting, message prioritization, competitive white space analysis, and many other business research endeavors.
Some of the items in my toolkit of statistical methodologies are-
Conjoint Analysis (Self Explicated, Ratings/Rankings based, CBC, ACBC, MBC)
Regression Analysis (OLS, Latent Class, Shapley Value, Ridge)
Perceptual Maps / Multi-Dimensional Scaling
HB Multinomial Logit Estimation
Structured Equation Modelling (Linear/Bayesian)
Supervised / Unsupervised ML Algorithms
anything interesting that tickles my fancy!