About Me:

I'm on an endless pursuit to find creative ways to bring the the world of statistics and marketing together. I work on different statistical modeling techniques to help solve business problems every-day.

I'm experienced in pricing research, new product development , product optimization, customer segmentation & targeting, message prioritization, competitive white space analysis, and many other business research endeavors.

Some of the items in my toolkit of statistical methodologies are-

  • Conjoint Analysis (Self Explicated, Ratings/Rankings based, CBC, ACBC, MBC)

  • MaxDiff scaling

  • Regression Analysis (OLS, Latent Class, Shapley Value, Ridge)

  • Perceptual Maps / Multi-Dimensional Scaling

  • HB Multinomial Logit Estimation

  • Structured Equation Modelling (Linear/Bayesian)

  • Supervised / Unsupervised ML Algorithms

  • anything interesting that tickles my fancy!