Helping brands make smarter decisions through rigorous research, statistical analysis, and strategic consulting.
I partner closely with clients to interpret research findings and integrate them into the decision-making process with precision and clarity.
Driving product strategies using conjoint, choice, adaptive CBC methods.
Identifying derived key drivers of customer preferences via regression analysis.
Maximizing profitability using Van-Westendorp, Gabor Granger, and Conjoint models.
Creating effective segmentation solutions using variety of clustering algorithms.
Evaluating marketing messages via MaxDiff to enhance customer engagement.
Monitoring brand metrics and positioning through CSAT and NPS modeling.