I’m a Quantitative Market Researcher with 7 years experience.
I consult on statistical methodologies and analytics for market research projects! I have experience in doing best-worst (maxdiff) analysis, conjoint analysis, segmentation, pricing research, line optimization, econometric modeling among other techniques.
What I Do
💻 Product and Line Optimization
Led over 20 conjoint studies driving product optimization strategies for diverse clients. Choice Based, Ratings Based, Adaptive CBC, MBC and Volumetric Choice.
🚘 Key Driver Analysis
Identify key drivers of customer preferences through different flavors of regression analysis such as shapley value regression , ridge regression, Johnson relative weight, etc. Informing strategic decisions for product enhancements.
🤑 Pricing Research
Executed successful pricing research initiatives, providing actionable insights to inform pricing strategies and maximize profitability. Using methodologies such as Van-Westendorp, Gabor Granger, Conjoint and choice models.
👥 Segmentation
Created effective segmentation solutions for 20+ clients, informing target audience identification and product development strategies. Clustering via. K-Means, NMF, Latent Class, Clustering ensemble etc.
🔎 Message/Claims Testing
Designed and implemented message testing via MaxDiff, evaluating the effectiveness of marketing messages and claims to enhance customer engagement.
❤️ Brand Health Tracking
Developed brand tracking systems to monitor and analyze brand health metrics, facilitating informed decisions to strengthen brand positioning and perception. CSAT / NPS modeling.
More To Come 🛠️
I’m working on setting up a weekly blog all things quant research, stay tuned! 📻
